Melbourne Logo Design
Corporate Identity and Branding
Corporate Identity and Branding
A corporate identity is the face of your company in your corporate communications. Its main elements include your company logo, imagery, and the typeface and style of your company stationary.
Your company’s identity represents the values, beliefs, organizational philosophy and principals of your business. This is set out with a corporate title and a company logo. In today’s highly competitive markets, where different logos battle for media attention, a good brand needs to have a clear differentiation to stand apart from others, to make an impression and ultimately to be remembered by customers.
Creasant Digital is committed to create a distinct corporate identity for its customers, including a company logo and company stationery that is visually appealing, shows your company character, and captures the eyes and attention of the audience.
In order to maintain consistency of the visual identity and manage the corporate identity in a structured basis, a set of defined branding guidelines for your company is important. These guidelines direct how the identity can be applied, providing information on approved colour palettes, typefaces, page layouts and other such methods of maintaining the visual continuity and brand recognition across all physical and online manifestations of the brand.
